Is Female Empowerment About Doing What Men Can Do?
Have you ever thought about what female empowerment really means? Take a look at this video.
At first glance at this Weber Q Grill commercial you will probably think- Oh. Women climbers. Cool.
When you take a second look you may mistake this video for being a symbol of women’s empowerment. Why?
These women are being shown climbing a mountain and grilling at the top. These are activities that men are usually shown doing. Does this look like a symbol of female empowerment to you?
If you said YES you’re wrong.
Female empowerment is not about accepting that women can do what men can do. We already know that. Female empowerment is about promoting the efforts of women who are doing what they want to do.
We don’t need to act like men in order to feel empowered. We can be feminine, classy, sweet and sexy and still be empowered women.
Don’t allow anyone to make you believe that you need to be masculine in order to be empowered. All you need to be is FREE to achieve any dream your mind can conceive.
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As men, we can empower women in all aspects of our life, not just those in our immediate circle. I recently purchased a new car but I first sought out a woman salesperson (not an easy feat), it was a pleasurable experience dealing with a woman in that transaction. Just last night, my wife and I went shopping for a new ring. We purposely worked with a woman salesperson and the transaction was a breeze.
At work, I have 3 women who report to me. I try to challenge myself to help them advance their careers. I also have a female boss who is a great example of intelligence, work ethic, high standards. She is a pleasure to work for and I try to continue to find ways to improve my performance because I understand it makes her job a little easier (she’s not a babysitter) and my performance is a reflection on her.
To me, this is how I try to empower women who are outside my immediate circle of family and friends. Men who say they want to empower women should look for opportunities in ALL aspects of their life.